Cloaked in gothic lace, heavy metal jewelry, and black leather, The Craft channels a distinctly ’90s vision of feminine beauty. The costuming self-consciously rejects the sexualized hard lines of the ’80s, opting instead for loose shapes and black, utilitarian boots. Glamour is an inescapable aspect of this film, as it is sought and produced over and over again through magical means. Here, beauty is investigated as an elaborate production — a thing that is cultivated through continuous action — rather than a permanent state of being.